<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Rethinking Energy]]></title><description><![CDATA[My substack where I write about the details and nuances of powering civilization.]]></description><link>https://rethinking.energy</link><image><url>https://substackcdn.com/image/fetch/$s_!ndQL!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F826242b4-e0d5-4ac7-9145-456f449e1780_324x324.png</url><title>Rethinking Energy</title><link>https://rethinking.energy</link></image><generator>Substack</generator><lastBuildDate>Fri, 31 Jul 2026 20:23:39 GMT</lastBuildDate><atom:link href="https://rethinking.energy/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Daniel Roy Greenfeld]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[rethinkingpower@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[rethinkingpower@substack.com]]></itunes:email><itunes:name><![CDATA[Daniel Roy Greenfeld]]></itunes:name></itunes:owner><itunes:author><![CDATA[Daniel Roy Greenfeld]]></itunes:author><googleplay:owner><![CDATA[rethinkingpower@substack.com]]></googleplay:owner><googleplay:email><![CDATA[rethinkingpower@substack.com]]></googleplay:email><googleplay:author><![CDATA[Daniel Roy Greenfeld]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Writing about electrification]]></title><description><![CDATA[For years I've been thinking about electrification, now I'm going to write about it.]]></description><link>https://rethinking.energy/p/writing-about-electrification</link><guid isPermaLink="false">https://rethinking.energy/p/writing-about-electrification</guid><dc:creator><![CDATA[Daniel Roy Greenfeld]]></dc:creator><pubDate>Tue, 21 Jul 2026 02:58:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ndQL!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F826242b4-e0d5-4ac7-9145-456f449e1780_324x324.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The future belongs to countries that make electricity abundant.</p><p>I&#8217;ve believed this for years. If you talk to me long enough, at some point I&#8217;ll start talking about the use of increasing electricity generation to reshape economies, strengthen national security, and address climate change. Working at Octopus Energy and Kraken Technologies didn&#8217;t just teach me about energy. It convinced me that electricity is one of civilization&#8217;s foundational technologies.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://rethinking.energy/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Daniel's Substack! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I mentioned it in tech talks and intermittently in my writings, but I felt too close to the renewable energy industry to speak objectively on the topic to the non-tech world. Yes, people who cared for renewables would listen to me, but they are already mostly sold. I wanted to be able to speak effectively to those with the opposing point of view.</p><p>To do that, I needed distance.</p><p>Now, nearly two years since I left the energy world, I&#8217;m ready.</p><p>The conversation around electrification is tribal. Supporters often ignore legitimate concerns. Opponents often underestimate what&#8217;s possible. Too much of the conversation is about winning arguments instead of solving problems.</p><p>Many people I hope to reach disagree with me. Some worry about energy reliability. Others worry about the cost of transition, the future of heavy industry, or government mandates. Those are real concerns worth discussing.</p><p>I&#8217;m ready to talk about it all.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://rethinking.energy/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Daniel's Substack! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>